The Latest Indie Brands To Hit the Target Beauty Studio

With Target a popular destination for mass market beauty and toiletry finds and affordable fashion, the popular retailer has introduced a new “prestige beauty destination” with an “expertly curated” array of products with emerging and global beauty brands. There are shop-in-shop Beauty Studios inside more than 600 Target stores nationwide and online.

The new studios opened this month on the heels of the August closure of Target’s partnership with Ulta Beauty. They house more than 1,600 products across skincare, makeup, haircare, fragrance, bath and body and nails with dedicated beauty advisors.

Here, Happi rounds up some of the best beauty brands new to the studio.

Fur

Since launching at Target, pubic hair grooming brand Fur is seeing 300% week-over-week growth in both sales and units at the retailer, signaling strong early demand from the Target customer. The brand’s Ingrown Rescue Trio is currently the brand’s top-selling SKU at the retailer, an accessible entry point that’s ideal for first-time trial, followed by the Scrub Sheet, officials said. Nearly a decade after launching as the first brand dedicated to pubic hair care, Fur has grown into a complete body care collection and continues to expand its reach through retail, including Target, Ulta Beauty, Erewhon and Amazon, while finding new ways to bring the brand directly to consumers.

Glamnetic

Ann McFerran’s assortment of “salon-quality” press-on nails are embellished with custom molds and trendy designs. A Thailand native, McFerran said she was in awe of how nails served as a confidence booster. Glamnetic aims to deliver a salon-level manicure with a variety of evergreen and seasonal press-ons. This month, Glamnetic launched a new collection with Star Wars introducing 11 new press-on designs spanning the saga, including Rebel Alliance earth tones, Vader-inspired chrome and an R2-D2 manicure.

Monclos

Emerging K-beauty brand Monclos will hit the Target Beauty Studio in November with 11 products, including hair and body care and a lip serum. Through these categories, the brand says it aims to convey an “interconnected sensory experience” encompassing fragrance, texture and the mood.
Monclos has already broadened its international reach through major overseas retail channels, including Loft and Tsutaya in Japan. In Korea, Monclos is available offline at its Hannam flagship store, Olive Young and others.

Clearstem Skincare

Clearstem Skincare targets breakouts while fighting signs of aging. The brand was founded by clinical esthetician and the owner of San Diego Acne Clinic Danielle “The Acne Guru” Gronich and Kayleigh Christina, an integrative health practitioner. Clearstem’s assortment at Target features 20 of the brand’s bestselling products, including cleansers, moisturizers, targeted serums, toners, spot treatments, facial oils and masks. Clearsteam will also offer its wellness supplements, One Mindbodyskin, which is formulated to support the internal systems that can cause breakouts. The assortment at Target Beauty Studio will have an exclusive Clear Pore Must-Haves Kit with two additional holiday-exclusive gift sets planned for later in the year.
The launch follows the recent appointment of former Unilever executive Diana Dennett as Clearsteam president.

Groa

This Gen Zalpha-centric beauty brand’s Lash Enhancing Serum, Brow Enhancing Serum and Lash Curler, will be featured in the studio.
Groa’s prostaglandin-free, peptide-powered formulas are designed to visibly improve the appearance of natural lashes and brows in six weeks. Both serums are formulated with 99% naturally sourced ingredients and are dermatologically and ophthalmologist tested and approved, according to the brand.

Voesh

Voesh, the AAPI-owned brand of K-beauty body care co-founded by Vera Oh, will launch its Daily Glow Body Care Collection at the studio. The Target-exclusive Daily Glow Collection pairs vitamin C and hyaluronic acid with Voesh’s proprietary Baechu Biome Complex, a barrier-supporting probiotic complex that helps care for the skin’s microbiome, revealing radiant skin. At launch, Target guests can shop the full collection in four scents: Citrus Crush, Blossom Bliss, Lavender Land and Clean Ocean in serum body scrub wash; serum body cream; shimmer oil mist; deodorant balm; and a Vitamin C Shower Filter.

Remilia Hair

Known for leading the industry’s first biodegradable haircare capsules, Remilia has built a loyal following around its Healthy Hair Ritual philosophy, selling more than six million capsules to date and earning over 4,000 five-star reviews on its best-selling Cosmocap Daily Hair Serum. The brand will offer two exclusive sets for the studio launch: Hair Capsule Set (Full-Size + Mini CosmoCap Hair Serum) and Green Goddess Set (Shampoo + Conditioner + Mini Hair Brush). The Target launch marks Remilia’s largest retail expansion to date.

Each & Every

Known for its aluminum-free deodorants and sensorial body care, Each & Every is bringing a selection of fan-favorite products to the new beauty destination. These include the After Glow Deodorant, Sunday Morning Deodorant and Eternal Summer Deodorant, in addition to an assortment of body washes, travel sizes and curated gift sets.

Nick Stenson Beauty

Building on the hair care brand’s presence at Amazon, Macy’s and Nordstrom, the brand’s aloe-based haircare line will include Volume Shampoo to add volume and shine to fine to normal textured hair, in addition to heat protection and maximum volume. Hydrating Oil seals in moisture while smoothing hair’s outer layer; and Texture Finishing Spray to create buildable volume, soft texture and a flexible hold.

Buff Beauty

The nail care brand founded by Katia Beauchamp will carry Buff’s full lineup, including The Buff Ritual — the brand’s three-step system of Resurface, Restore and Revive, alongside its serums, exfoliants and gel oils. Built on the belief that “Bare Is the New Done,” Buff is expanding the possibilities for what beautiful nails can look like by giving consumers another option and the tools they need to wear their nails bare. Buff is intended for consumers who are bare now or are ready to go bare – whether a short or long break from polish, gel and press-ons. The launch also marks the latest chapter in Beauchamp’s building around shifts in how consumers experience beauty. Before founding Buff Beauty, she served as CEO of Victoria Beckham Beauty from 2022 to 2025, where she helped shape the luxury beauty brand’s next phase of growth. She previously co-founded Birchbox in 2010.

Lake & Skye

The well-being fragrance and body care brand offers guests access to its full portfolio of well-being fragrances, hair and body mists and body oils, led by the cult-favorite 11 11 collection and the brand’s newest pillar, Lake & Skye 222. The brand will be featured on the main table, where Target Beauty Studio will bring the Lake & Skye story to life through an immersive experience that encourages guests to discover and sample the fragrance collection. Additional placements on the spotlight endcap, prestige fragrance wall and fragrance minis endcap will further extend the brand’s visibility throughout the space.

Skin Gym

Skin Gym, maker of luxury beauty tools, is bringing its facial rollers and gua shas to the studio. The brand, launched in 2017 and owned by Karina Porushkevich, who was featured on Inc’s 500 fastest-growing companies list, also makes mouth and face tape, reusable eye patches and face serum sticks. Workout Face Serum Sticks feature hyaluronic acid, collagen, Vitamin C and retinol which can be swiped on daily over the face to instantly combat dryness to yield a dewy, soft complexion.

&Honey’s Japanese Haircare Rituals

Japanese haircare brand &honey has officially landed at Ulta Beauty, bringing its signature honey-inspired approach to haircare to US beauty shoppers. Known for turning everyday haircare into a sensorial ritual, &honey pairs a distinctive honey-inspired concept with moisture-focused formulas designed to help hair feel soft, smooth and hydrated. For its Ulta Beauty debut, &honey is introducing six core products from two of its signature collections: Deep Moist and Melty Moist Repair. For deep, moisture-focused care: Deep Moist Shampoo; Deep Moist Treatment; and Deep Moist Hair Oil. For dry, frizz-prone and difficult-to-manage hair: Melty Moist Repair Shampoo; Melty Moist Repair Treatment; and Melty Moist Hair Oil.